Pinterest is an image-based social media platform where each month 250 million active users come to find inspiration and ideas that help them in making the right purchase decisions.
With such a large base of users, it comes as no surprise that this platform can provide numerous opportunities to attract new customers to your business.
The images shared on Pinterest, or 'pins' as they are called, are a great way to put forward your ideas in a fun and engaging way.
Overall Pinterest can be a really effective tool in attracting leads to your business and letting them know what you have to offer, provided you properly optimize your Pinterest marketing strategy and avoid the following mistakes.
1. Not using appealing images
A very obvious point but it often makes the difference between a popular Pinterest account versus an unpopular one.
Pinterest is all about visuals. The more appealing your pins are, the more opportunities you have to stand out amidst a sea of pins. As a result, more users would be able to engage with your business's website, leading to more conversions.
Prepare your pins using tall, vertical high-resolution images and attractive graphics that attract potential customers and prompt them to share, re-pin the images and visit your business's website.
Infographics, short tutorials, images with catchy one-liners, quotes are all effective in presenting valuable content that is visually appealing.
Stay true to your brand's identity and design your pins accordingly. Your pins should reflect your brand's personality and make people connect with your brand.
2. Not utilizing rich pins feature
Your pins would display additional information about the content of the pin when you enable the rich pin feature on Pinterest.
Rich pins can automatically draw information from your business's website. Product rich pins display various details of the product featured, including price and availability, that gets updated in real time. An article rich pin displays the article description, its headline, and the author's name on its own.
The extra information on the rich pins gives your followers a better idea about the content of the pin, and they are more likely to be interested in actually visiting your website by clicking on the pin.
3. Not adding proper description and keywords
Making eye-catching pins is essential, but for Pinterest users to actually find your pins, you need to add proper image descriptions. And, using the most popular keywords in your description will increase the chances of your content being found on Pinterest.
Carefully update the description of individual pins as well as your boards to attract more leads of potential customers. Take the time to accurately describe what the board is about and how it can benefit your followers. This will help your content to reach people more effectively.
Also, you can't miss Pinterest's guided search tool. Upon doing a search in the Pinterest search bar, this tool suggests multiple keywords that are related to the original search query. It can be helpful in learning about the keywords that are most popular with Pinterest users.
4. Not being consistent
You need to put in consistent effort to increase your following and gain traction on Pinterest. You can't just upload your pins once and forget about them.
You need to consistently update your boards with relevant pins and repin your pins.
The more often people engage with your pins, the more they visit your blog or website and the more chance they will buy the products or services you have to offer.
5. Only promoting your own pins
Sure, when you spend so much time and effort in making and optimizing your pins, you would want to promote them as much as possible. Promoting your pins is definitely imperative, but you also must spend significant time sharing and re-pinning other relevant content as well.
You need to regularly engage with other Pinterest users, instead of only promoting your own brand. Pin images relevant to your business that provide valuable information to your followers. You can share insights about your industry while promoting your business' products and services.
Dedicate different boards to repinning relevant content and information that your followers would find helpful.
Keep in mind your target customers, the value you want to deliver and the problems you want to solve. Your Pinterest boards should reflect these ideas accurately which will allow you to build long-term relationships with your customers.
Jigeesha is a freelance writer and a blogger at Hopes Up. She writes from her experiences and through her articles, she aims to offer some encouragement to people who feel lost and dejected. When she is not writing, you can find her reading, practicing French and dabbling on the piano.