Although Facebook might have lost its “coolness” over the years or so with all these mom and dad profiles being active on the platform, it is still extremely effective in terms of promotion and digital marketing. With over 1 billion users who are avid group members and active on a daily basis, creating a Facebook community is among the main building blocks of any successful digital marketing campaign, regardless of the niche your business operates in.
I am pretty sure Facebook is a social media behemoth that isn’t going to disappear from the digital marketing landscape anytime soon, which is why investing in this network has a huge potential to help you grow your business. Naturally, one cannot just create a Facebook group and sit around waiting for members to join in miraculously. Some rolling up of the sleeves has to take place.
Let’s get to know 7 best practices to skyrocket your Facebook group.
1. Define the main goal of your Facebook group
Your community must have a clear and, if possible, unique goal(s). You won’t be able to trace and reach your target audience if you don’t have a clear overview of what the purpose of your group is.
Think about the following questions:
- What is your niche?
- Who will (and why) be joining your group?
- Will your group promote a product/service?
- What type of interaction do you want to have with your members?
- What will be the purpose of your interaction?
- How will you be using the feedback/suggestions your members give you to improve your business?
- How can you make them interact among themselves?
- What type of content will you be providing them with?
2. Give your group a catchy yet effective name
As far as the name is concerned, I will leave that part to you to use your own creative juices. But what I am going to give you is a few pointers when it comes to the potential effectiveness of your group’s name. Namely (no pun intended), the name of your Facebook group should be well-optimized in terms of search.
Going with a name that is packed with keywords relevant to your niche is a must because Facebook’s search bar acts like a regular search engine. This is where the right keywords come into play – to make your group more visible to your target users.
3. Choose the right type (privacy) of your group so people can find you more easily
In order to lure the fitting and relevant users and assemble a congruous society, you must opt for the right level of privacy of your Facebook group. Following are the types of group:
Taking into account that you are most likely trying to create a group that will have a huge growth potential, I advise you to set your privacy level to the public. This way, your community will have the right type of scalability and it will be much easier for the target user to track you down and join your community.
The trick here is to keep the users who don’t belong in your group at bay and attract a lot of like-minded ones who will be able and eager to interact with one another and thus keep your group alive and your posts engaging.
4. Give your target audience the content they want/need
When it comes to any social media format and any type of digital marketing, quality content is what it’s all about. After all, you cannot become a successful salesman if you do not have a quality product to sell in the first place (unless you are a telemarketer, that is).
Only if you can come up with an actionable, informative, fun and original piece of content for your audience, will you have what it takes to attract new members and grow a healthy and organic community.
Creating great content, collaborating on it, and keeping a constant schedule and style isn’t easy.
It’s even more complicated when you manage more than one group or if you’re not the only one involved.
5. Treat your members like family and engage with them as frequently as possible
One of the most important aspects of running a prosperous FB group is treating your members like your peers. Interact with them on a daily basis, ask for their feedback and come up with an effective incentive program through which you will be rewarding your most active and most valuable users. This way they will feel like they are truly getting something in return, and will feel like relevant members of a great community that indeed works towards something better.
Also, make sure you know WHEN to post and engage with them. Timing can be vital here, so conduct a little research and find out when exactly during the day your members are most active and try to post your best and most engaging content then. A General rule of thumb is that most Facebook users browse their news feeds around 11 am and 7 pm, however, this information depends highly on your target audience.
6. Boost organic reach via word-of-mouth
If you are looking for ways to avoid using Facebook ads to promote your group, word of mouth is among the most effective ways to organically reach new users and grow your society. According to some estimates, word of mouth is about 10 times more effective means of promotion than traditional paid advertising.
It seems like users are indeed fed up with numerous pop-ups, intrusive banners, and ads that are swamping their screens (and lives), which is why word-of-mouth is expected to soon become the number 1 means of advertising and seriously jeopardize the already volatile reputation of rented spaces across the web.
How to generate word of mouth:
- Make sure your business has something new to offer
- Point out the problems you are able to solve and how you can solve them
- Create a family-like community in which users will be treated with respect and where their voice will be heard.
7. Actively monitor your metrics with a data tracking and reporting tool
Once you have a decent number of members in your Facebook group, it is time to monitor the data it generates and make the most of these metrics to polish up your campaign and grow even further.
- Learn which posts exactly generate most engagement (so you can create more of them)
- Keep track of the overall success of your campaign
- Monitor your organic/paid reach
- Keep track of the demographics of your audience and use it to your advantage
- Have insights into impressions, check-ins, fan ads, page interactions, stories, unique clicks…
- Monitor your CTR
- Once you have all this useful data in one place, you can use it to pivot your campaign in the right direction.