A fashion brand wanted to create a strong presence in the market with its Indo Western unique fashion styling and handloom fabric offered in the market at a reasonable rate.
Our Approach:
- A comprehensive social media campaign which included enhanced content creation.
- A targeted digital media strategy on Facebook and Instagram that drove traffic to the event.
- Engaging local influencers in the market to generate a hype about the brand.
Following are the ad campaign results which we achieved within 1 week:
- 20 times return over the ad amount spent.
- Rs.6.24 as the event response cost.
- 67.38 % event responses came from the target demographic of 24-44 year old women.