A fashion brand wanted to create a strong presence in the market with its Indo Western unique fashion styling and handloom fabric offered in the market at a reasonable rate.
Our Approach:
A comprehensive social media campaign which included enhanced content creation.
A targeted digital media strategy on Facebook and Instagram that drove traffic to the event.
Engaging local influencers in the market to generate a hype about the brand.
Following are the ad campaign results which we achieved within 1 week:
20 times return over the ad amount spent.
Rs.6.24 as the event response cost.
67.38 % event responses came from the target demographic of 24-44 year old women.
From a clueless MBA pass out and now exploring creativity levels. Lame sarcasm statements would be noticed while interacting in person.
