How a fashion brand got 20 times the ROAS

A fashion brand wanted to create a strong presence in the market with its Indo Western unique fashion styling and handloom fabric offered in the market at a reasonable rate.

Our Approach:

  • A comprehensive social media campaign which included enhanced content creation.
  • A targeted digital media strategy on Facebook and Instagram that drove traffic to the event.
  • Engaging local influencers in the market to generate a hype about the brand.

Following are the ad campaign results which we achieved within 1 week:

  • 20 times return over the ad amount spent.
  • Rs.6.24 as the event response cost.
  • 67.38 % event responses came from the target demographic of 24-44 year old women.

From a clueless MBA pass out and now exploring creativity levels. Lame sarcasm statements would be noticed while interacting in person.

Nihar Kolapkar

The Creative Think Tank

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