When Snapchat released the tool to create lenses, we were right on it to see how it can be used to do something innovative.
The result was a lens for a dedicated group of Salman Khan fans who had purchased 230 tickets for the first day screening.
Following are the results that we got from this campaign.
50K+ VIEWS - The total number of times the snaps were viewed 423 SHARES - Every person who scanned the Snapcode shared 1.55 snaps on average 274 SCANS - The Snapcode reached 120% of the targeted audience
From a clueless MBA pass out and now exploring creativity levels. Lame sarcasm statements would be noticed while interacting in person.