Using Snapchat to Create a Buzz

When Snapchat released the tool to create lenses, we were right on it to see how it can
be used to do something innovative.

The result was a lens for a dedicated group of Salman Khan fans who had purchased 230
tickets for the first day screening.

Following are the results that we got from this campaign.

50K+ VIEWS - The total number of times the snaps were viewed
423 SHARES - Every person who scanned the Snapcode shared 1.55 snaps on average
274 SCANS - The Snapcode reached 120% of the targeted audience

From a clueless MBA pass out and now exploring creativity levels. Lame sarcasm statements would be noticed while interacting in person.

Nihar Kolapkar

The Creative Think Tank

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